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Marketing Engineer - Content
Role: Content Writer
Experience: 1 to 3 years
Responsibilities:
- Knowledge of digital marketing tactics including SEO email marketing and web analytics
- Excellent writing skills, as well as the ability to communicate and collaborate effectively.
- Regularly produce various content types, including website, email, social media posts, marketing campaigns, videos, blogs, presentations and white papers.
- Build and manage an editorial calendar; coordinate with the digital marketing team to ensure the deadlines are met.
- Conduct thorough research on product-related topics, generating ideas for new content.
- Create content for marketing campaigns to drive leads and subscribers.
- Actively manage and promote our blog, and pitch articles to relevant third-party platforms.
- Analyze content marketing metrics and makes changes as needed.
- Collaborate with other departments to create innovative content ideas.
Send your resume to connect@avaniral.com
Marketing Engineer - SEO
Role: SEO Analyst
Experience: 2 to 5 years
Responsibilities:
- Conduct keyword research using dedicated software, and generate new keyword ideas to optimize web content.
- Analyze current search engine optimization (SEO) of the assigned website, including site structure, page structure, and internal linking structure; identifies and makes recommendations to further optimize each area.
- Assist with drafting, defining, and implementing unified SEO strategies and campaigns that will drive long-term, sustainable site traffic.
- Conducts research, data collection, and analysis to assess the visibility of the assigned website, blogs, social media accounts, and landing pages.
- Analyze SEO traffic metrics such as search engine referrals and keyword rankings.
- Recommend content revisions to improve SEO and increase website visibility; changes may include incorporating new keywords and improving link strategies.
- Monitor specific SEO efforts; gathers and analyzes data and reports results to the team.
- Managing paid search campaigns.
- Keeping up to date with new trends and best SEO practices.
- Basic understanding of HTML, JavaScript, and CSS.
Send your resume to connect@avaniral.com
Marketing Engineer - Social Media
Role: Social Media Marketer
Experience: 2 to 3 years
Responsibilities:
- Create content, including text posts, video and images for use on social media.
- Promote products, services and content over social media, in a way that is consistent with an organization’s brand and social media strategy.
- Develop new social media strategies and campaigns.
- Manage a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising.
- Keep track of data and analyze the performance of social media campaigns.
- Strong communication and presentation skills.
- Photo and video-editing experience.
- Analyze content marketing metrics and makes changes as needed.
Send your resume to connect@avaniral.com
Marketing Engineer - Graphics
Role: Graphic Designer
Experience: 2 to 4 years
Responsibilities:
- Generate clear ideas, concepts, and designs of creative assets from beginning to end.
- Create visual aspects of marketing materials, websites and other media.
- Work collaboratively with other team members to ensure a consistent, integrated brand perception.
- Conceptualize (predesign) visuals based on requirements, along with Prepare rough drafts and present ideas.
- Develop illustrations, logos and other designs using software or by hand.
- Use the appropriate colors, fonts and layouts for each graphic.
- Creating digital images (banners, brochures), video animation, and textual animations for advertisements.
Skills required:
- Adobe Illustrator
- Adobe Photoshop
- Figma
- Canva
- Adobe Indesign
- Video Editing Tools
Send your resume to connect@avaniral.com
Our Values
Work hard and smart
Working hard and smart goes hand-in-hand. We hustle hard and keep doing the right things irrespective of the situation.
Work for the future
We think of winter in the summer and think of summer all winter, like ANTs. We care and work for the future. With us, our customers experience the future in the present.
Help each other
We are powered by our people who give their best in everything they do. And, we will be there for each other in every situation.
Show empathy
We don't just say it. We practice it! We empathize with our employees, our clients, and every other human being in the world and craft digital solutions.
Trustworthy and Transparent
Our people put their trust in us and we will reciprocate the same by being transparent and trustworthy. Because trust and transparency are the foundation of our company.
Have a digital product idea in mind and looking for the best software service provider to build it?
Look no further! Avaniral will help you build your next digital product.
Take the first step towards your dream by connecting with our experts today.